Insights for Attracting and Retaining Truck Drivers

No matter the industry, employers everywhere are struggling to attract and retain quality employees. This is especially true for truck drivers.

However, COVID-19 isn’t the only factor contributing to driver scarcity. The number of available drivers has been plunging for years. According to the American Trucking Associations’ (ATA) latest estimates, the trucking industry is experiencing a shortage of around 80,000 drivers. And that gap is expected to widen—so much so that ATA’s chief economist, Bob Costello, in a recent summary, warned that due to demographic trends, including gender and age, in addition to freight growth, the driver shortage could rise to over 160,000 by 2030. 

This article discusses potential factors contributing to the current driver shortage and offers tips to help employers attract and retain truck drivers.

Attraction and Retention Insights - Trucking Industry